As the world welcomes a new year, the global coatings market is experiencing changes in fashion trends, driven by changing consumer preferences, technological advancements and sustainability initiatives. From Europe to Asia and across the Americas, the coatings industry is witnessing significant changes in demand and product preferences. In Europe, the growing emphasis on environmentally friendly and sustainable coatings has led to a surge in the popularity of water-based and low-VOC (volatile organic compound) coatings. With growing concerns about environmental stewardship and regulations promoting green solutions, consumers and businesses alike are gravitating toward high-performance coatings while minimizing environmental impact. Additionally, the rise of minimalist design trends has driven demand for paints with subtle textures and matte finishes, further influencing trends in the region. In Asia, demand for specialty coatings for extreme weather conditions has risen significantly. The popularity of durable and weather-resistant coatings has soared with the focus on protecting infrastructure, buildings and automotive surfaces from the harsh effects of tropical climates, heat and humidity. Additionally, the adoption of smart coatings with self-cleaning and antimicrobial properties is gaining traction in the region due to the desire for hygienic and low-maintenance surface solutions. Coatings with enhanced UV resistance and durability are becoming increasingly popular in the Americas, particularly in industries such as aerospace and automotive, where protection against the effects of prolonged exposure to sunlight and harsh environmental factors is critical . Additionally, there is an increasing demand for coatings that contribute to energy efficiency and thermal insulation, consistent with sustainable building practices. These evolving trends are a sign that the coatings industry is dynamic and adaptable, ready to meet the diverse needs of consumers and businesses while embracing advances in environmental awareness and performance innovation. As the new year dawns, coatings industry stakeholders are keenly observing these trends to realign their strategies and products in response to the changing global landscape. Our company, Hermeta, as a member of Adagio, is one of the largest independent producer of Azo&HPP Pigments, Dyestuffs, intermediates, additives and Artist colors in China, we have substantial expertise in color chemistry across all segments like Coatings, Inks and Plastics. If you are interested in our company and our products, you can contact us.